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Sainsbury's
THE BRIEF
Develop a personalised NFC (near field communication) shopping app solution that offers promoted recipe and additional content to shoppers as they move through their contactless shopping journey in store.
THE CHALLENGE
Initial audience research raised several key design considerations for this project.
Two primary factors were both generalised apathy to further complicate a typical shop with a ‘required’ app as well as empowering shoppers with prized content and streamlining the integration of this content into their overall shopping experience.
Primary design
considerations
THE PROCESS
Initial wireframe and journey mapping sketches post audience research/questioning
Revised personas, user journey mapping and overall schema detail.
THE CREATIVE
The creative direction and visual design was led predominantly by Sainsbury's corporate identity and digital branding. A distinct effort was made with the UI to compliment and even mimic to a large degree the existing app offering from Sainsburys. To this degree, the design follows existing creative patterns and styling and could naturally fit in with the organisations current app suite.
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Sainsbury's Orange
RGB: #F08421
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Burnt Orange
RGB: #8dccaf
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Sainsbury's Beige
RGB: #ec1b22
