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MICROSOFT @ CANNES
THE BRIEF
The primary objective of this experience was to create a responsive, platform-independent touchpoint for all Microsoft activity at Cannes Lions Festival 2015
THE CONCEPT
The creative development of this site was led primarily via the Microsoft 'Metro' UI scheme.
Colours, grid system and bold typographic signposting all sit harmoniously with other Microsoft digital platforms while the shallow-level navigation and content tier system fit the brief that this informative, entertaining and educational platform for festival attendees should be easy to use on the go or with minimal time-investment.
THE PROCESS
INITIAL USER FLOW SKETCH
Sketch pad and pen for inital flow ideas. Mapping of key components of solution identified via brief.
REVISED FORMAL FLOW DIAGRAM
Revised re-draft of the overall flow for early stage client meeting (in AI for client signed off/discussion).
THE CREATIVE
The visual direction of this project was led by the 'Metro' UI scheme employed by Microsoft on a corporate-wide level. Colour signposting led by their 4 prime colours along with a block-based navigation and layout system sit comfortably alongside all other Microsoft corporate properties, both online and offline.
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Tomato Red
RGB: #F25022
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Leaf Green
RGB: #80BA01
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Light Blue
RGB: #02A4EF
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Golden Yellow
RGB: #FFB902
