THE BRIEF

Develop a set of typographic, layout and data design rules for a new report format for AOL International. The final report design will be used as a template rollout for other divisions to produce local market-specific report variants.

THE CONCEPT

Visually, this project had a clear aim - to disseminate a large amount of corporate statistical and financial data to key stakeholders as efficiently, and 'cleanly' as possible. To this end, my intention was to break up the data and incorporate space for both text and visuals.

THE STYLING

  • Black

    RGB: #000000

  • AOL Blue

    RGB: #009fe3

  • Light Grey

    RGB: #999999