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NISSAN DISRUPT
THE BRIEF
I was tasked on this project to showcase Nissan's technological and creative leadership around the theme of 'Innovation' in a platform-agnostic, content-driven experience.
THE CONCEPT
Nissan’s Disrupt magazine was a responsive, multi-platform 'innovation' hub curated by Nissan’s technology lab and additional sourced content providers. Disrupt showcased the latest in both industrial and domestic design and technology innovations across a range of sectors.
The responsive design was agnostic in regard to platform or OS and would respond to meet the screen resolution specifications for individual devices without the need for a web/tablet or mobile specific versions.
THE PROCESS
THE CREATIVE
Nissan are well regarded for their innovative and experiential digital creative. The task on this project was to compliment this heritage by curating amazing content and designing a flexible, fully responsive plaform to showcase their incredible innovations. The decision to explore an online magazine format seemed a natural choice for Nissan based on their passion for disseminating stories around their corporate values, passions and playfulness around the themes of creativity, technology and story-telling.
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Nissan Red
RGB: #EB0A00
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Silver Sheen
RGB: #A3A5A8
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Charcoal
RGB: #414042
