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COKE KARAOKE
THE BRIEF
Develop a fun, collaborative and 'gamified' ad experience using the power and fundamentals of the Skype platform
THE CONCEPT
A prototype collaborative Skype ad concept creative - 'Karaoke Studio'
This prototype Win 8 ad concept pits the vocal powers of two friends over a Skype chat in a Karoke experience curated by Coke Zero - 'Karaoke Studio'. The creative possibilities of audio-visual collaboration over the Skype platform are virtually endless, and is maximised here in a fun, turn-based virtual Karoke game.
THE PROCESS
Initial post-brainstorm UX flow mapping
THE PROCESS
Refined experience user journey for client sign-off
THE CREATIVE
The base visual design on this project was developed in partnership with Gringo Brazil. The specific development of the UI and overall project-specific creative elements were developed by myself and an internal creative team at Microsoft.
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Black
RGB: #000000
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Coke Red
RGB: #C22228
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Light Grey
RGB: #636363
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White
RGB: #FFFFFF
