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ELLAS KITCHEN
THE BRIEF
To develop a multi-platform puzzle/maze game for Ella's Kitchen audience - primarily mums and kids.
THE WORK
The aim of this simple maze challenge was to help navigate the Busy Bee character through the maze while collecting Ella’s fruit and vegetable point assets along the way.
Key considerations in the design - promote the Ella’s brand identity, create a simple gameplay so even very young children can enjoy without the frustration of failure and offer repeat play with maze variety to encourage engagement and sharing
THE PROCESS
Initial post-brainstorm UX flow mapping
THE PROCESS
Level 1 simplified game flow for client sign-off
THE CREATIVE
The visual design of this project was led by the gloriously simple and fun styling of the Ella's Kitchen brand and the bottom-line target audience for this game, young children. Creative assets used throughout the game were a hybrid of existing Ella's assets and custom elements specifically worked up for the game creative.
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Yellow
RGB: #FFB902
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Baby Blue
RGB: #C22228
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Ella's Red
RGB: #DE2D36
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Grass Green
RGB: 32AE60
